International Marketing

• • Get a grounding in marketing principles and theories
  • Study all aspects of marketing including branding, social media marketing and consumer analytics
  • Learn about how globalisation has increased the connection between business, markets, people and information across different countries and cultures
  • Improve your knowledge of different cultures and nations, to make yourself a more effective member of the international marketing community
  • Apply what you learn, as you learn, including establishing your own marketing agency, working with the local business community
  • Develop transferable skills you can apply in all areas of your life, such as critical thinking, independent research, teamwork, verbal and written communication, analytical thinking and ethical practice
  • Benefit from the experience of external guest speakers from a range of backgrounds – past speakers on similar courses include Jo Pabari (Director of Good Stuff Consulting and marketing consultant for Heineken, PepsiCo, Heinz and Twinings) and Emma Searle (Head of Digital at Verb Brands, a leading digital agency for luxury and premium brands)
  You can also:

• • Visit some of the world's leading digital marketing and advertising companies in London – we have links with organisations such as Google, Twitter and IBM
  • Immerse yourself in a different culture on a week-long self-funded study visit to a European university
  • Obtain additional qualifications that will boost your CV, via online training for applications such as Google Analytics and Adwords

Work experience and career planning

During the Collaborative Marketing Project module, you'll have the opportunity to set up an agency with your peers and work alongside clients from the local community, giving you a taste of working in the industry.

We can also help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and build your CV.

Careers and opportunities

Countries such as India, China and Japan now among the world's top 10 economies, while Russia, Mexico and Brazil are expected to enter the top 10 by 2050 (The World in 2050, PWC).

This has led to a high demand for marketing professionals who have the ability to work effectively across cultures, regions and countries.

Marketing opportunities exist across all industry sectors – private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.

Roles you could work in when you graduate include:

• International market researcher
• Marketing campaign officer
• International marketing executive
• Public relations account executive
• Marketing consultant
• Social media manager
• You'll also be able to pursue further studies at postgraduate or research level, or set up your own businesses with help and support from the University.

After you graduate, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.