Digital Marketing and Channel Management

Entry requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.

Months of entry

February, October

Course content

Technology has created new challenges and opportunities for businesses, from their products and services, to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice.

We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.

This MSc course combines two areas: digital marketing and channel management. Whether you choose the 12, 15 or 24-month version, you’ll explore both fields in detail, studying topics including social media, entrepreneurship and marketing analytics. You’ll also choose two optional modules based on your own interests and career aspirations.

This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who will share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.

Please note that the programme is accredited by the Chartered Institute of Marketing (CIM). Our graduates who enrol with the Chartered Institute of Marketing (CIM) as an affiliate can study CIM qualifications without having to complete all of the modules.

For most qualifications, you’ll only need to take two assessments instead of the usual three, meaning you’ll be able to add an individual award to supplement your degree. Please note: there is a fee to join the CIM.